Textbook authors used to say that there are five keys to marketing a product or service-product, positioning, place, price, and promotion. The keys were called the five P’s of marketing. Together, they provided a basic description of a marketing plan, with each P representing an essential stage in the marketing plan. If you executed each […]

This is the first in a series of articles on the natural golf swing, an alternate theory of hitting a golf ball. Once a month we will review different aspects of the natural swing. In this article we discuss the three basic principals of the natural swing If you’re like me, you’re always looking for

Most golfers love ripping 250-yard drives down the fairway. But it’s the short game that really cuts strokes off your scores. It also helps you slash your golf handicap down to size. Unfortunately, the short game is one phase of the game that players often neglect to practice. The end result is a lack of

Few players take golf lessons on how to get out of a bunker. But improving your bunker play is essential to becoming a good golfer. In fact, bunker play is a critical area of your game. If you really want to improve your game-and chop your golf handicap down to size-you must learn how to

Sooner or later, you’ll face a shot where you must go over an obstacle and land on the green to hole out with a par or better. It may be for bragging rights in your Tuesday morning foursome, the title to the club championship, or a friendly wager with the club pro. Or, it might